Welcome to the new look quarterly Beales News! August 2023!


Saxmundham Phase Two is complete!

The Bell Hotel feels like a transformed place, with three new luxury bedrooms added, 
a brand new terrace outside, a lift and reception desk for the first time, and the 
gorgeous Coach Room for private dining and meetings up to 8.

The bedrooms are:

3 – Southwold

A deluxe double or twin bedroom with Hypnos luxury bed, standalone bath for two, large walk in shower, and the largest bathroom in the company! 

10 – Woodbridge 

A classic double bedroom on the second floor with Hypnos luxury bed, and walk in shower. 

11 – Alde

A cosy double bedroom on the second floor with Hypnos luxury bed, and walk in shower. 

The large lift takes guests to the first floor where we have certain bedrooms equipped as accessible rooms. There is also a new ramp and handrail from street level at the rear of the hotel for easy access.

The reception desk features the logo of The Bell Hotel, complete with oxlip flowers, which is the county flower of Suffolk.

The Coach Room features luxury table and eight chairs, and a Frame by Samsung TV which can either be a 
monitor for conferences, or a flexible artwork for a dinner party. 

The Terrace features banquette seating, scatter cushions, umbrellas, and has rapidly become popular for residents’ breakfasts, and for lunches, afternoon teas and early evening drinks in the sunshine. 

New artwork of Dunwich Heath in The Heath Restaurant, of the Alde river at Iken in The River Bar, and of Aldeburgh Beach in The Coast Lounge. 

Meanwhile at West Lodge Park …

Life doesn’t stand still at West Lodge Park either, with improvements around the hotel including:

Bedroom 5 – Rose – has been transformed from a rather dated four poster room into the finest bedroom in the 
house, complete with luxury Hypnos double bed, standalone bath for two, walk in shower. 

The overflow car park received new white lining and the main car park received new tarmac in parts. 


Welcome to Rt. Hon Theresa May, visiting West Lodge Park in April, pictured here withTerry Neville and Andre Chris of Enfield Southgate Conservative Association, and with Andrew and Silvia Beale. 

Congratulations to…


Nicola Loasby and Lynn O’Connor on 25 years at Beales Hotels!


Carol Pearce on 35 years at WLP! Lee Goodhall and Tania de Carvalho on 15 years at WLP!, Wendy Webb on 5 years at Beales Hotels! 

To :
Chris Hall and team for the award of a Tripadvisor Certificate of Excellence for WLP.
Ashley Beale and team for the award of 5* Scores on the Doors at SAX for food hygiene
(we have the same award already at WLP).
Richard Young, Chris Hall and Emma Beale for sales at WLP to the end of March which broke all records.
Ashley Beale and Chris Hall for excellent Tripadvisor ratings, both hotels currently 4.5/5 or 90% respectively.

To :
the following Simply the Best winners: Alex Howse – Francesca Marcia – Michelle Larner – Brodie Duffy

We are excitedly looking forward to the autumn final phase of bedrooms at Saxmundham and then the winter refurbishments planned in Hadley Wood!

Andrew Beale,
Managing Director

Celebrating 250 years of Beales Ltd